P . S . / Our model fulf ils the need for local
on - farm support , because we understand
that every farm is unique in terms of its
soils , crops , weather conditions , etc .
The decision to maintain and even increase
our direct presence alongside farmers is
the practical implementation of this belief .
And many benef its f low from that .
Our local presence gives us a very accurate
understanding of agronomic needs and
the detailed knowledge necessary to make
useful recommendations and provide
tailored technical support . But at the same
time , it also offers us the opportunity
to test our innovations and launch them
into the market very quickly . Lastly ,
the reports of our representatives
and the feedback they receive from farmers
inform the scientif ic research that provides
the basis for development of new solutions .
All the synergies combine to create
a virtuous circle of innovation .
How does this
approach benef it
farmers ?
P . S . / In addition to well - developed
interpersonal skills , our sales representatives
have a substantial body of agronomic
knowledge and the ability to understand
and interpret the needs of farmers . It is
essential that they can accurately analyse the
characteristics of a plot of land and identify
key indicators , such as soil condition , root
development , f ield uniformity and crop
response to nutritional inputs , for example .
Understanding needs like these means
we have the information required to suggest
appropriate solutions . Today ’ s farmers
have to deal with an increasing diversity of
What essential
skills do f ield
representatives
offer their
customers ?
different issues , from agronomy and f inancial
management to regulatory compliance ,
the challenges of climate change and new
agricultural technologies . But it ’ s impossible
for them to become experts in all these
areas . And that ’ s where the support provided
by TIMAC AGRO comes into its own . We
have a unique in - house training programme
covering these and other challenges . Here
in Italy , we delivered more than 16 , 500 hours
of such training in 2025 . Our representatives
can also access an in - service training
programme , which averages more than
60 hours per person , per year .
P S I like to make the comparison with
elite sport In the same way that elite
athletes surround themselves with experts
especially a nutritionist to optimise their
performance farmers are looking for
technical advisers to help them unlock
the full potential of their soils and crops
I believe that our representatives have
earned this perception as trusted experts
How would
you say
TIMAC AGRO
is perceived
by farmers
It s them that our customers turn to when
they want to improve produce yields and
quality use inputs more eff iciently optimise
their environmental impact or introduce
practices better suited to local conditions
The fact that we are committed to providing
measurable results for farmers helps to
boost our credibility further which in turn
builds long term business relationships
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