OUR INITIATIVES IN 2025

Data access

for our f ield teams

Groupe Roullier is accelerating the

pace of its digitalisation and using

data to take sales performance and

operational excellence to new levels .

In 2025 , the Group prepared for the

rollout of several solutions designed

to elevate the capabilities of its

employees by providing them with

access to smart suggestions . With

better equipment and information ,

they are able to support our farmer ,

distributor and consumer customers

more relevantly and more accurately ,

all of which helps to consolidate the

status of the Group as a recognised

leader in its markets .

Using AI to support

our employees

The Level Up with AI programme

provides all our employees with

secure conversational assistants

designed specif ically for the Group .

Backed by a comprehensive support

package that includes training ,

awareness - raising information and

real - world use cases , this programme

helps them become more eff icient

on a daily basis .

The French rollout began in 2025 ,

and is now continuing internationally .

The Group expects this programme

to have provided training for

between 70 % and 80 % of all

targeted employees by 2030 ,

giving them the tools they need to

deliver even better support to their

customers and focus their day - to -

day efforts more accurately . At the

same time , the Group is continuing

to roll out more advanced AI tools

for key functions , including human

resources , sales and f inance .

Confronting cyber threats

Like all companies , Groupe Roullier is

a target for a constant stream

of attempted attacks on its data

and digital tools . So cyber security

is inevitably a key strategic focus .

A large number of projects have

been implemented to protect our

information systems for the long

term , secure their use by employees

and ensure business continuity .

The Group is now able to rely

on expanded in - house teams who

work very closely with operations

to support our production plants

and ensure full compliance with

safety standards . Specialist partners

also provide 24 / 7 monitoring

and protection for our digital

environments .

Awareness - raising information

campaigns , training and regular

exercises help our employees adopt

good cyber security practices

and apply them on a daily basis .

USING AI TO IMPROVE WORKING PRACTICES

A lever that is helping us deliver

our mission AI is a powerful lever for

transforming working practices across

the Group By making it easier to access

information automating certain tasks

and structuring analyses it is helping

to streamline processes and improving

the quality of decision making

This no nonsense user focused approach

allows employees to refocus on their

central role as experts advisers and

builders of relationships as they address

operational challenges in the f ield

This in turn helps increase the long term

value created by their interaction with

customers and partners

Employees receiving training in how to use

the Group ’ s secure conversational assistants

1 , 200 +

employees worldwide have

completed the AI training

programme

6 , 500 +

employees have been trained

in cyber security

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