Zenagro was born out of a need escalated by the sales teams : providing their
fertiliser customers with a level of security against climate hazards that can result
in major losses of yield . So in partnership with a broker and a number of insurers ,
the Group has designed an innovative parametric insurance solution . The cover
offered guarantees reimbursement of the price difference between standard
and premium fertilisers in the event of signif icant local losses .
C L I M AT E H A Z A R D
I N S U R A N C E
FOR FARMERS
USING FERTILISERS
Ker Cadélac ( Paticeo brand ) was the off icial partner of the 2025
Harmonie Mutuelle Semi de Paris half marathon
AN INTERNATIONAL RECRUITMENT
CAMPAIGN for an even more effective
TIMAC AGRO strategy rollout
To maintain its momentum and recruit the talents essential for driving the success
of Ambition 2030 TIMAC AGRO launched an international recruitment campaign
at the beginning of September 2025 to new employees for strategically important
and future leadership roles In those countries where the campaign has already been
rolled out it has been in the form of group recruitment sessions It s an innovative
way of getting to know candidates other than via their CVs as the company reaches
out to f ill vacancies around the world
P ROJ EC T F O C U S
distributed during the 2025
Harmonie Mutuelle Semi de Paris
half marathon .
70 , 6 0 0
MADELEINES
A heartwarming scene between
a grandmother and her
grandson , and a young jogger
taking a well - deserved break . . .
In 2025 , Ker Cadélac screened
two TV commercials showcasing
the values of sharing
and indulgence . The new
Ker Cadélac tagline Le plaisir
n attend pas Pleasure never
waits is designed to elevate
its reputation and establish it
as a much loved brand to attract
new consumers more quickly
K E R C A D É L AC
APPEALING TO THE EMOTIONS
A heartwarming scene
A well deserved break