Building close customer relationships is central to our

production and sales model . The Group markets its products

in more than 120 countries , and builds direct relationships

with many different types of customer with equally diverse

expectations . The ability to build such relationships relies on

dense sales force coverage and the willingness to understand

the expectations and constraints of each market .

DIRECT RELATIONSHIPS

IN EACH OF OUR

BUSINESS LINES

Whether supporting farmers ,

meeting the demands

of manufacturers or adapting to

consumer expectations , the Group

starts with real needs as the base

level for building tailored solutions .

In plant and animal nutrition , this

approach translates into a daily

presence on the frontline of the

business . In agri - food , that means

focusing on quality and uses , and

in production it means the ability

to develop joint technical solutions .

LOCAL ROOTS SUPPORTED

BY POWERFUL

PRODUCTION RESOURCES

With more than a hundred

production units around

the world , the Group relies on

a regional network for maximum

responsiveness and continuity

of service . This organisational

structure allows us to design ,

produce and distribute our products

in their markets , at the same time

as meeting demandingly high

production standards .

A DRIVER

OF DIFFERENTIATION

AND INNOVATION

By helping to identify emerging

needs , close customer relationships

stimulate the development of high

value - added solutions across all our

activities . By listening attentively

to the needs and expectations

of its markets , the Group is able

to offer real - world solutions

to today ’ s major challenges ,

and ensure that its growth

is sustainable and sets it apart

distinctively in the marketplace .

The three dimensions of customer relationships

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