33

2 0 2 5 A C T I V I T Y R E P O R T

Building close customer relationships is a pillar of our

Ambition 2030 strategy primarily because historically

it is a cornerstone of the Group business model .

Its basis is a f ield sales force that understands the

needs of customers , and production units located

in catchment areas where business is concentrated .

In making the choice to strengthen these two

levers , the Group is seeking to leverage these close

relationships and geographic proximity to gain

a long - term competitive advantage .

Our challenge is therefore to build on our strengths

to gain an even better understanding of our

customers ’ needs , adapt to those needs , and exploit

the full potential offered by our markets .

4 4 million tonnes

of f inished products sold

2 9 billion

in consolidated annual revenue

K E Y F I G U R E S F O R 2 0 2 5