Nearly 27 metres of hair collected

in support of Pink October

In support of the Pink October breast cancer screening

awareness campaign and to raise funds for research,

we got together with the Tous de Mèche hairdressers’

association to set up a temporary salon in our Saint-Malo

head off ice. Organised by women employees as part of a

skills sponsorship project, the event gave 45 employees

the opportunity to donate their hair to two charities:

Fake Hair Don’t Care (which makes wigs for women with

cancer) and Capillum (which makes hair-based f ilters to

combat marine pollution).

The Paris Olympics: an opportunity to come

together around sport

Convinced that sport is a powerful lever for wellbeing Convinced that sport is a powerful lever for wellbeing

and collective performance, Groupe Roullier designed a and collective performance, Groupe Roullier designed a

richly diverse programme of events around the 2024 Paris richly diverse programme of events around the 2024 Paris

Olympics and Paralympics. Olympics and Paralympics.

The highlights included an introduction to wheelchair The highlights included an introduction to wheelchair

basketball and fencing alongside French national team basketball and fencing alongside French national team

members Charlène Coatantiec and Pauline Ranvier, members Charlène Coatantiec and Pauline Ranvier,

the opportunity to attend inspirational talks by sports the opportunity to attend inspirational talks by sports

personalities like the French women’s handball team personalities like the French women’s handball team

coach Olivier Krumbholz who shared his ‘keys to success’ coach Olivier Krumbholz who shared his ‘keys to success’

and drew a motivating parallel between elite sport and and drew a motivating parallel between elite sport and

the world of business, and multi-sport lessons to introduce the world of business, and multi-sport lessons to introduce

children to the Olympic disciplines. children to the Olympic disciplines.

As well as raising awareness of the benef its of sport the As well as raising awareness of the benef its of sport the

activities offered to employees focused on the enjoyment activities offered to employees focused on the enjoyment

of participation and its benef its for self-conf idence and of participation and its benef its for self-conf idence and

managing emotions. Feedback from participants was very managing emotions. Feedback from participants was very

positive, and this level of enthusiasm has been ref lected positive, and this level of enthusiasm has been ref lected

in an increase in membership of all sections of the Group’s in an increase in membership of all sections of the Group’s

sports association and even requests to open new sports association and even requests to open new

sections! sections!

Inviting visitors to discover and understand

our Saint-Malo sites

Reaching out to our stakeholders, sharing our passion

for minerals and sustainable agriculture, and highlighting

the expertise of our Group: these are the three reasons

why Groupe Roullier is so delighted about inviting visitors

to its Saint-Malo sites. The tour includes the Roullier

World Innovation Centre, the TIMAC AGRO Inner Harbour

and Industrial Park plants and the Minerallium minerals

exhibition at the Roullier Endowment Fund. In 2024, the

Group welcomed 2,418 customers, employees of our

international subsidiaries, institutions, academics and

media representatives, doubling the number of visitors

for 2019. In addition to these visits, the public ‘Come in,

we’re open’ scheme gives local residents the chance to

go behind the scenes at the TIMAC AGRO France and

Phosphea production sites in Saint-Malo four times a year

and meet the men and women who work there.

LEVER 2 – ENGAGING LOCAL STAKEHOLDERS – BUSINESS CASES

Non-Financial Performance Statement 2024 42