Groupe Roullier news : Innovation

Jan
2016

Halieutis in contention for the 2016 PME-Innovation Prize

Halieutis in contention for the 2016 PME-Innovation Prize

Written by Groupe Roullier / published in Innovation

Around 100 products shall be showcased for this 4th edition of the PME-Innovation Prize in 2016, organised by the large French distribution brand Intermarché. Eight finalists, including the “Mon poisson minute” range produced by our Halieutis subsidiary, were chosen by a judging panel made up of experts and customers.

Since 12 January, the shortlisted products have been on sale at 1700 of the chain’s stores. Customers are then asked to select the overall winner, which will remain on shelves for another two months

Innovation on the frozen food aisle

Faced with a frozen food aisle principally consisting of family-sized products, “Mon Poisson Minute” stands out with its proposed individual portions. This packaging provides the answer to new eating habits whilst limiting waste. Amongst its selling points: a fast heating time in the microwave, a packaging which is not excessive, and an affordable price at €1 per portion.

Show your support for “Mon Poisson Minute”  

Supporting “Mon Poisson Minute” and helping it to win this great competition could not be simpler! Simply head to your local shop or vote on the following website: https://lc.cx/4coA. A Facebook page has also been set up for the occasion: https://www.facebook.com/Mon-Poisson-Minute-1698525650382287/?fref=ts



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