Groupe Roullier news : Innovation

Sep
2016

TIMAB Phosphates is now Phosphea

TIMAB Phosphates is now Phosphea

Written by Groupe Roullier / published in Innovation

Backed up by its 40 years of activity and 290 employees, TIMAB Phosphates has reached a watershed in its history and becomes Phosphea. A strategic development in the service of its growth objectives.

Support internationalization

Phosphea is a leading European producer of Phosphates, the second-largest global player and one of the major players in the sector. Our subsidiary intends to consolidate this leadership over the coming years. Already active on the 5 continents, in more than 100 countries, Phosphea implements an ambitious strategy of internationalization and specialization. Given these developments, it was essential to establish a strong brand, responding to these new challenges.

A strengthened international brand

The new brand, unveiled to employees on June 1, 2016, at the 1st International Convention of the subsidiary, was approved unanimously. It respects the company's personality while offering increased visibility.
The name Phosphea confirms the subsidiary's expertise by referring to the raw material, while preserving a universal resonance. Combined with this name, the "Leading and Feeding" signature emphasizes the company's world leader status, while reflecting the field of activity. The logo expresses the energy, stability and proximity of the company.
With this new and easily identified graphic identity in orange and aubergine, Phosphea stands out from the competition and positions itself as a unique, innovative and resolutely human actor.

For more information, go to the new site of our subsidiary: www.phosphea.com or come and meet our teams at EUROTIER at Hanover in Germany, from November 15 to 18, 2016.

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